A “branded app” refers to an Android and iOS mobile app which has been customised with a customers branding assets. Branded apps are either fully-custom apps or more commonly “white-label” (or skinned) apps, which have been built for a specific purpose (such as a museum audio guide) and are easily rebranded. The common branding elements include the launch icon, splash (loading) screen, banner logo and colour scheme.
Alternatively, “Locatify Apps” are apps with Locatify branding, which are used to host content from multiple creators. Example Locatify apps are; TurfHunt for hosting treasure hunt games and Locatify SmartGuide for hosting location-based tour content.