Customer
Nature Play WA is a collaborative non-profit organization promoting and supporting children’s unstructured outdoor play. Through their initiatives, Nature Play WA aims to enhance children’s health and happiness by encouraging them to explore the natural world. The organization partners with local governments and community groups to spread the benefits of nature play and increase access to outdoor activities.
Challenge
With a mission to foster outdoor play and exploration, Nature Play WA frequently collaborates with government bodies and local communities to host events that connect families with nature. However, the COVID-19 pandemic in 2020 brought a halt to large-scale community events, creating a need for a new approach to engaging families in safe, physically-distanced outdoor activities.
The key challenge:
- Engage families and children in outdoor play during pandemic restrictions
- Replace in-person events with a scalable digital solution
- Maintain physical distancing while encouraging outdoor exploration
Solution
Play Trails Australia emerged as the innovative solution, harnessing the power of Locatify’s customizable Branded Outdoor Adventure app and Builder platform to create a digital treasure hunt experience. The app enables users to participate in GPS-based or indoor map-based games that are both educational and entertaining. The integration of interactive challenges and location-based triggers transformed traditional scavenger hunts into a dynamic, gamified adventure.
The solution’s highlights:
- Customizable digital treasure hunts with GPS or indoor maps
- Interactive challenges including quizzes, photo and video tasks, and memory games
- Custom family-friendly template design promoting physical activity and learning
- Preview points that can be opened from the map without visiting the location
Testimonial
“The Play Trails app was developed to motivate families to be active, have fun, and learn together in their park, suburb, or local area while maintaining physical distancing. Using the app, families visit trail locations to unlock challenges, solve quiz questions and score points. The team at Locatify have been great and really responsive, we’re very pleased with our app!”
– Jane Leow, Nature Play WA
Gamified Exploration for Tourists and Locals
Play Trails Australia revolutionizes outdoor tourism by offering engaging, self-guided trail games that blend exploration with interactive challenges. Tourists and locals can download the app, select a trail, and embark on a unique adventure that showcases the local environment and attractions.
Sample Trails
- Historic Building Tours: Discover local history through interactive quizzes and photo challenges
- Art Walks: Explore public art installations while solving creative tasks
- Nature Trails: Learn about native flora and fauna with educational challenges
Leaderboard & Rewards
- Players can view their score and position on a trail leaderboard
- Some trails include certificates of completion and rewards or vouchers
- Rewards or vouchers are awarded for finding specific locations or earning points
