Customer
Kampen is a city and municipality in the province of Overijssel, the Netherlands. The city is a member of the former Hanseatic League, a 13th – 17th century trading league with a rich trading and shipping history. The city has an impressive collection of historical monuments and modern retail shops to reflect its rich history.
Challenge
Kampen needed a way to engage with tourists to effectively highlight the cities many historical monuments, shops and stories. Not only did the app need to promote the cities main attractions, but it needed to do so in a way that allows for large numbers of people to safely navigate the cities tightly packed medieval streets.
Solution
The app was developed in partnership with creative producer Soekky Stories who provided the design and content support. The app features themed GPS walks and treasure hunt games that encourage people to explore the city via themed routes, which naturally disperses tourists across the city. The app uses a modified white-label app template and the Locatify CMS for managing the app content, including tour maps, points of interest, game challenges and other media elements.
Testimonial
“For Kampen, the health of our visitors is now more important than ever. That is why a corona proof app has been developed that guides you safely through your stay!” – Kampen City
Multilingual Walking Routes
- Download themed tours in your desired language (UK, NL, DE)
- Tours feature maps and location-based content triggered by GPS
- Themes and routes guide guests on unique journeys
- Guests can guide themselves or follow pre-defined routes
Gamified Exploration
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Tours can be gamified to encourage outdoor learning and exploration
- Players explore and learn about their surroundings with location-based challenges
- Points are awarded for finding specific items/locations or for completing challenges
- Games can be restricted for private groups with an access code
- Collect player name’s and email addresses for awarding prizes
- Game admin can view uploaded game content via admin console
Discounts & Rewards
- Photo challenges ask players to take a photo (and draw or add a sticker to the photo)
- Question challenges can be multi-choice or text based questions
- Rewards or vouchers can be given for finding specific locations or earning points
- Players can view their score and any collected items on a leaderboard
- Local businesses can sponsor game content and game prizes
Gamified Learning
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Photo challenges ask players to take a photo (and draw or add a sticker to the photo)
- Question challenges can be multi-choice or text based questions
- Rewards or vouchers can be given for finding specific locations or earning points
- Players can view their score and any collected items on a leaderboard
- Local businesses can sponsor game content and game prizes
