Customer
Amazing City, based in Finland, creates interactive and story-driven experiences that inspire connection, creativity, and well-being. With a track record of working with over a thousand groups, they transform cities and meeting spaces into playful learning environments. Delivering immersive adventures in Tampere, Helsinki, and beyond, their two apps — Amazing City, featuring self-guided “Amazing Walks,” and Velho, enhancing meetings with wellness and activity breaks — reflect their mission to make exploration and well-being engaging, accessible, and fun.
Challenge
Companies are constantly seeking fresh and meaningful ways to engage employees and strengthen teams. Traditional workshops and ice-breaker activities often fail to inspire lasting connection. Amazing City set out to change that by creating scalable, immersive, and customizable experiences that could bring people together through play, storytelling, and discovery.
They needed a flexible digital solution that could support multiple branded experiences for their partners — from corporate events to hotel guest activities — while keeping the user experience simple, private, and seamless across different environments.
Solution
Amazing City & Velho Apps – Let’s Discover What They’re About
To bring their vision to life, Amazing City leveraged two complementary apps — one for immersive city adventures and another to enhance meetings and wellness experiences. Let’s explore what makes each app unique.
Amazing City App
Narrative and experiential mobile adventures that turn walking into an experience.
The Amazing City app is based on the Locatify Outdoor Adventure Branded App solution. This outdoor adventure app transforms ordinary walks into story-driven adventures. Each route reveals the hidden corners and untold stories of Finnish cities.
Every “Amazing Walks” route offers something completely different. It blends storytelling, exploration, and interactive play into one seamless experience.
As a trusted partner for group activities, Amazing City delivers engaging experiences for every occasion. These range from goal-oriented team days to relaxed leisure outings in Tampere, Helsinki, and beyond.
Participants explore cities, solve puzzles, and complete challenges. They can even compete in real time. Moreover, the games and tours are fully customizable. They easily scale from small teams to large corporate groups. This offers an inspiring way to connect people through shared adventure.
Key features include:
Outdoor story-driven adventures: Explore themed “Amazing Walks” that reveal hidden corners and stories of the city. Each self-guided tour offers unique insights into local culture and history.
Interactive checkpoints and tasks: Location-based checkpoints guide the route. Engaging challenges and informative content await at each stop. Furthermore, tasks adapt to different group sizes and interests.
Flexible pacing: Walk the routes at your own pace. There are no time limits once you start. This makes the outdoor adventure app perfect for diverse groups.
Customizable stops: Add your own points along the route. This tailors the experience for your specific group or corporate event.
Example use cases:
Walk Like a Moomin: Explore the Moomin World by wandering through the streets, parks, and alleys of central Tampere. This themed adventure brings beloved characters to life through location-based storytelling.
Mauri of Garden Channel: A game taking place in the historic Finlayson area. Participants discover industrial heritage while solving interactive puzzles.
Velho – “An App Within an App”
Velho enables multiple branded experiences under a single framework, offering flexibility, privacy, and a unique wizard-like twist to guide participants through their day.
Developed by Locatify specifically for Amazing City, Velho allows organizers to create private, invitation-only experiences. Participants download the Velho app and enter a unique code generated via Branch.io. This unlocks a dedicated app tailored to their project.
Each user sees a custom interface with its own menu items, tours, and games. This ensures a fully branded and private experience. As a result, multiple organizations can use the platform while maintaining complete separation.
Velho enhances meetings and events with engaging content, themed walking tours, and wellness exercises. It helps participants stay energized, focused, and inspired throughout the day.
Additionally, the app includes tools to support organizers in planning and managing activities. This makes events more productive, meaningful, and restorative.
Key features include:
Guided micro-breaks: Help participants reset during intensive meeting sessions. These short wellness moments maintain energy and focus throughout long days.
Mobile walks: Designed to integrate relaxation, outdoor time, and movement into the day. Each walk combines physical activity with mindfulness exercises.
Well-being exercises: Cover relaxation, mindfulness, and recovery. These remain available even after the event ends. Participants can continue their wellness journey beyond the meeting.
Private, invitation-only access: Ensures participants only see content relevant to their event. This creates a secure, focused experience for each group.
Example of Apps within the Velho App:
Lapland Hotels: Immersive guest tours and cultural adventures that showcase Finnish traditions. Guests explore local stories through their branded mobile experience.
Finlayson Meetings: Custom team-building and wellness experiences for conferences. Organizations create unique programs tailored to their objectives.
Gamified Learning
- Photo challenges ask players to take a photo (with the option to draw on the photo or add a sticker to the photo)
- Question challenges can be multi-choice or text based questions
- Memory challenges ask players to match items within a set time limit
- Players can view their score and any collected items on a leaderboard
