Customer
Amazing City, based in Finland, creates interactive and story-driven experiences that inspire connection, creativity, and well-being. With a track record of working with over a thousand groups, they transform cities and meeting spaces into playful learning environments. Delivering immersive adventures in Tampere, Helsinki, and beyond, their two apps — Amazing City, featuring self-guided “Amazing Walks,” and Velho, enhancing meetings with wellness and activity breaks — reflect their mission to make exploration and well-being engaging, accessible, and fun.
Challenge
Companies are constantly seeking fresh and meaningful ways to engage employees and strengthen teams. Traditional workshops and ice-breaker activities often fail to inspire lasting connection. Amazing City set out to change that by creating scalable, immersive, and customizable experiences that could bring people together through play, storytelling, and discovery.
They needed a flexible digital solution that could support multiple branded experiences for their partners — from corporate events to hotel guest activities — while keeping the user experience simple, private, and seamless across different environments.
Solution
Amazing City & Velho Apps – Let’s Discover What They’re About
To bring their vision to life, Amazing City leveraged two complementary apps — one for immersive city adventures and another to enhance meetings and wellness experiences. Let’s explore what makes each app unique.
Amazing City App
Narrative and experiential mobile adventures that turn walking into an experience.
The Amazing City app, based on the Locatify Outdoor Adventure Branded App solution, transforms ordinary walks into story-driven adventures that reveal the hidden corners and untold stories of Finnish cities. Each Amazing Walks route offers something completely different — a blend of storytelling, exploration, and play.
As a trusted partner for group activities, Amazing City delivers engaging experiences for every occasion — from goal-oriented team days to relaxed leisure outings — in Tampere, Helsinki, and beyond. Participants explore cities, solve puzzles, complete challenges, and even compete in real time. The games and tours are fully customizable, easily scaling from small teams to large corporate groups, offering an inspiring way to connect people through shared adventure.
Key features include:
– Outdoor story-driven adventures: Explore themed “Amazing Walks” that reveal hidden corners and stories of the city.
– Interactive checkpoints and tasks: Location-based checkpoints guide the route, with engaging challenges and informative content along the way.
– Flexible pacing: Walk the routes at your own pace — there are no time limits once you start.
– Customizable stops: Add your own points along the route to tailor the experience for your group.
Example use cases:
– Walk Like a Moomin: Explore the Moomin World, wandering through the streets, parks, and alleys of central Tampere.
– Mauri of Garden Channel: Game taking place in the Finlayson area.
Velho – “An App Within an App”
Velho enables multiple branded experiences under a single framework, offering flexibility, privacy, and a unique wizard-like twist to guide participants through their day.
Developed by Locatify specifically for Amazing City, Velho allows organizers to create private, invitation-only experiences. Participants download the Velho app and enter a unique code generated via Branch.io, unlocking a dedicated app tailored to their project. Each user sees a custom interface with its own menu items, tours, and games, ensuring a fully branded and private experience.
Velho enhances meetings and events with engaging content, themed walking tours, and wellness exercises, helping participants stay energized, focused, and inspired throughout the day. The app also includes tools to support organizers in planning and managing activities, making events more productive, meaningful, and restorative.
Key features include:
– Guided micro-breaks to help participants reset during intensive meeting sessions.
– Mobile walks designed to integrate relaxation, outdoor time, and movement into the day.
– Well-being exercises covering relaxation, mindfulness, and recovery, available even after the event.
– Private, invitation-only access, ensuring participants only see the content relevant to their event.
Example of Apps within the Velho App:
– Lapland Hotels: Immersive guest tours and cultural adventures.
– Finlayson Meetings: Custom team-building and wellness experiences for conferences.
Gamified Learning
- Photo challenges ask players to take a photo (with the option to draw on the photo or add a sticker to the photo)
- Question challenges can be multi-choice or text based questions
- Memory challenges ask players to match items within a set time limit
- Players can view their score and any collected items on a leaderboard
