Privacy Policy for Locatify’s Apps

The statement applies to all tour and treasure hunt game apps published with the Locatify system. This includes the Locatify TurfHunt app, SmartGuide app and all customer branded apps made by Locatify.

Last updated: 04.04.24 to clarify better the player information retention rules.

Personal information stored on the host server

A comprehensive list of personal information transmitted from the app to the Locatify host server.

User data stored on server in all games (excluding offline games)

• Player name entered (fictional name)
• Email address entered (optional)
• Time when treasure locations are found and how the challenges are resolved
• Photos uploaded by players as part of solving a challenge
• Invitation and voucher codes redeemed

User data visible to other players in an online multiplayer game

• Player name entered (visible on the scoreboard)
• Timestamp when treasure locations are found and how challenges are resolved
• Photos/videos uploaded by players as part of solving a challenge (the game creator has an option of using this challenge type or not)

Device Access Permissions the app asks for

• Read the GPS location of the user to show on the map and to activate treasures when on location. The user’s location isn’t shared or sent to the server.
• Bluetooth for iBeacon proximity reading is used in some indoor games to activate stations automatically 
• Access to the camera for the user to take photos used in some game challenges
• Save a photo taken to the photos’ gallery (camera roll)
• Access to the Microphone if the player is doing a video challenge in a game

Data that we do not store

The user’s location is never stored on the server or in the app.

Financial Data: When users make purchases within our customer-branded apps, such as games or tours, their payment information, including credit card, debit card details, or any other payment methods, is securely processed by third-party mobile payment services, such as Google Pay and Apple Pay. This ensures the safety and confidentiality of user’s financial data. We do not store any payment method information, including credit card, debit card, or other payment methods on our servers.

Restoring Purchased Digital Products

Our apps are equipped with a feature that automatically restores previously purchased in-app items. This functionality enables users to seamlessly regain access to their previously acquired in-app purchases.

The Locatify servers and database are hosted with Amazon AWS in London, UK, and only there.  The AWS data privacy policy is available here.

No personal information is shared with any 3rd party services.

Player Information retention and deletion

Player-generated content is content generated and stored on our servers while playing the game or when signing up. The content is; uploaded photos, videos, scores in games, player’s fictional name and the player’s email address if any.

The player information is stored on our servers and retained as follows:

1. Player deleted by the game publisher

• The game publisher can remove player information from scoreboards from the Locatify Builder.

2. Anonymous players are deleted automatically after 90 days

• 90 days after finishing a game, the player information is removed from the game if it hasn’t been removed by the publisher before.

3. Registered players control themselves when their data is deleted

• Players with a registered email address can delete their data from Locatify’s website using an email verification process

Please note that only some of Locatify’s app have a sign-up/login process when running the app for the first time.  TurfHunt app players are all anonymous.

Apps with Login and Signup

Some branded apps have a signup & login feature where the user sets up their user profile with name, email, and other additional information that can be different between branded apps. The user profile has at least the Player name and email address, but in some apps, there is additional information like postal code, full name, etc.

Players can delete their user profile from the app which will remove them from all of the games they have played and all of the information they have uploaded as part of their gameplay or signup process.

Please note the player is only prompted for player name during signup if game creator is using the login feature.  When not using the login feature, the player is prompted for a player name when they join the game. An email address can be requested at that time as well.

Anonymous data collected for Analytical purposes

Our apps may utilize Google’s Firebase service to collect anonymous analytics about the app’s usage. This information is not used for promotional purposes or available to 3rd parties except the publisher of the app.

Locatify is GDPR Compliant

When content creators sign up to Locatify®Builder they approve Terms of Services and agree to Locatify Privacy Policies.

As players can play games anonymously as written here above no sensitive data is stored in the app. Locatify has a Data Protection Policy and if would like to look at it or if you require a Data Processing Agreement (DPA) it can be found here.

Further information 

For more information, you can view our detailed Terms of Service and Privacy Policy.